Pfizer — HerHealth
When it comes to women’s health, not all healthcare professionals are at the same educational level. So, we developed a unique learning platform that identified their level and delivered tailored education to suit their needs. Content was curated from a variety of media, and strategically organised to engage doctors with the right knowledge. With every engagement, we encouraged them to share more through expert videos, editorial-style articles and patient focused tools. Her Health attracted 20% of GPs nationally.
Prime Awards — Finalist