Janssen — Check Right Heart
The right side of the heart can hide a rare and devastating disease called pulmonary arterial hypertension (PAH). The problem is symptoms often go undetected and overlooked.
We needed to urgently engage healthcare professionals to detect the disease early, and to request a right heart examination for further investigation.
Our approach was to create a suite of visually striking images, using hyper-realistic anatomic modelling in a 3D environment. This unique treatment used textures and contrast, to show a disease that previously couldn’t be seen.
‘Check Right Heart’ encouraged healthcare professionals to detect PAH early by revealing the power
of early diagnosis and treatment to change lives.
Creative Floor Awards — Winner