Ethicon — Bleeding Matters
A red alert
Blood transfusion is one of the top 5 overused medical procedures, with 60% of transfusions considered inappropriate.
To address the industry-wide overuse of blood transfusions, we created an educational campaign that highlighted the problem.
Bleeding Matters was crafted around the mindset of the surgeon. We appealed to their competitive nature, and asked them to consider how their hospital compares when it comes to transfusion overuse. More importantly, surgeons and stakeholders took action to save blood.
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